Tobacco Loyalty
Cigarettes and other tobacco products accounted for nearly 38.4% of in-store merchandise sales in NACS' 2020 State of the Industry Report. Adding tobacco loyalty offerings to your store not only increases consumer loyalty and sales but you can stack rebates on top of scan data - leaving you with more money in your pocket!
CITGO® has partnered with PDI C-Store Essentials to bring turnkey reporting services that unlock tobacco rebates and tobacco discounts for your loyal customers through Tobacco Manufacturer Programs.
On average, C-stores who participate in Tobacco Loyalty have 6.3x more active members in store.*
*Source: PDI Loyalty Marketing Solutions Q1/Q2 2023. Results not indicative of a guaranteed increase of businessHow it Works
At checkout, when tobacco purchases are being scanned, data is being collected.
A report is created from the tobacco scan data including product description, regular sell price, and discount applied.
The tobacco scan data report is submitted to the tobacco manufacturer for review.
In exchange for the scan data report, the tobacco manufacturer disperse rebates back to the store operator
At checkout, when tobacco purchases are being scanned, data is being collected.
A report is created from the tobacco scan data including product description, regular sell price, and discount applied.
The tobacco scan data report is submitted to the tobacco manufacturer for review.
In exchange for the scan data report, the tobacco manufacturer disperse rebates back to the store operator
PDI Tobacco Services
Altria and RJ Reynolds set up their tobacco programs to provide multipack and loyalty discounts for their products, but Club CITGO provides an easy way to participate.
- PDI supports all the aspects of the tobacco programs including:
- Sending your scan data to Altria and RJ Reynolds
- Supporting multipack discounts
- Setting up loyalty fund product discounts
- The Scan Data & Multipack package allows you to provide base level discounts to your customers, but the Tobacco Loyalty Plus+ package integrates with the Club CITGO program to provide more competitive pricing for your Club CITGO members.
Steps to Enroll
- Test Club CITGO Loyalty Connection
- Sign agreement(s) with Tobacco Manufacturer(s)
- Sign up for PDI Tobacco Scan Data Services. Make sure to have your 10-digit Club CITGO ID (ends in 77). If you don't know your location's Club CITGO ID number, call 1-800-533-3421 Option 2,2,6.
Pricing Tiers
Scan Data & Multi-Pack Package
Scan Data
+
Multipack
Discounts
$19
per site per
month
If paid annually. Or $29 per month if paid monthly.
Tobacco Loyalty
Scan Data
+
Multipack Discounts
+
Loyalty Fund Discounts
+
Bring Your Own Back Office
$49
per site per
month
Tobacco Loyalty Plus+
Scan Data
+
Multipack Discounts
+
Loyalty Fund Discounts
+
CSE Back Office
$89
per site per
month
Scan Data**
Retailers share their tobacco scan data in exchange for a buy-price rebate on cigarettes and tobacco.
Loyalty Fund Discounts**
The most lucrative offer, specifically for Club CITGO loyalty members. Retailers offer an additional stackable discount giving members the best price on tobacco products.
Multipack Discounts**
Available funds to allow customers an everyday discount for buying multiple tobacco products with Altria and RJ Reynolds.
CSE Back Office
Provides the tools to stay in the know and better control daily operations, while increasing value and profitability. Learn more about C-Store Essentials.
Eligibility Requirements
- Location/POS: Must be configured for Club CITGO.
- Scan Data/Loyalty Agreement: Must be signed directly with Altria and/or RJ Reynolds Rep. (Separate from PDI).
- Geographic: New York and New Jersey sites are not eligible to participate in tobacco loyalty due to state restrictions. Scan data amounts and discount availability should be confirmed with your tobacco manufacturer representative to account for restrictions and qualification requirements. Programs and discounts may not be available in all states.
- Software: PDI C-Store Essentials or PDI Market Link 3.8 or higher are required. C-Store Essentials download is available. To download the software, you are required to have a computer connected to the main POS register.
- Internet Speed: Minimum 10mbps required to download PDI C-Store Essentials Software.
FAQs
- Windows-based PC onsite with internet access.
- PC Must be connected to your POS system (most branded sites with a PC usually already have this done now - if not, we can help with the connection remotely in most cases).
- Currently scanning all cigarette and tobacco products, as well as multi-pack promotions on the POS system.
The scan data program is designed to give retailers additional rebates for sharing their scan data reports with vendors. In addition to possible per item rebates, tobacco vendors also offer options for you to get the 2 pack discounts to be fully funded by the brand. In addition to the scan data program, the scan data loyalty program allows you to offer additional discounts to your customers via a loyalty rewards program. This, like the multi-pack discounts, is also funded by your tobacco vendor.
For example, if you're enrolled in the scan data program and you sell a 2 pack with a “Save $0.50 on 2 packs” promotion, the $0.50 will be rebated to you from your tobacco vendor. If you are enrolled in the scan data loyalty program, and you have a “Save $0.50 on 2 packs” promotion as well as a “$0.25 off for loyalty customers” offer, then the tobacco vendor will give you a rebate of $0.75. With the scan data loyalty program, you can stack rebates on top of each other, without impacting your margin.
As part of the scan data submission requirements from tobacco vendors, only tobacco data is submitted. We do not send any non-tobacco scan data as part of the submission file. Furthermore, it's important to know that when submitting files to vendors, they require that all tobacco products be submitted, not just the products they supply. This means that RJR will get data for Altria and vice versa.
Yes. If you are already submitting scan data via your current back office system, you may not be taking full advantage of the scan data program. This is because the scan data program for vendors has 2 components: the multi-pack program (Scan Data Program) and the loyalty program (Scan Data Loyalty Program). Typically, back office systems do have the loyalty portion of the scan data submission. To take full advantage of the program, many c-stores participate in both so they can drive prices down for the consumers and stay competitive.