Fueling Excellence

These guidelines will help you make sure the outside of your location is clean and visually appealing to your customers and that they have a nice experience while filling up at the pump.

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Tips to Improve Your Exterior Image

  • Address cracks and fading on main ID sign on a regular schedule
  • Remove unauthorized signage from main ID sign
  • Make sure that pricing numerals match and are in good condition; LEDs should be clearly visible
  • Clean and replace lighting on a regular schedule
  • Contact your CITGO gasoline supplier if your sign is damaged or needs to be replaced
Do: Pricing numerals and lighting clean and in good condition, Don't: Pricing numerals and lighting dirty and not in good condition Pricing numerals and lighting clean and in good condition.
  • Update the reader board to reflect a current message
  • Address cracks and fading on reader board on a regular schedule
  • Order missing letters
  • Remove reader board if no longer being used
  • Contact your CITGO gasoline supplier or local sign vendor if your reader board is damaged or needs to be replaced
  • Address large areas of damaged pavement and/or pot holes
  • Remove any trash present on the lot or fueling island
  • Clean excessive oil stains
  • Maintain shrubs and grassy areas
  • Remove litter from landscaped areas
Do: Landscaped areas well maintained and free of litter, Don't: Landscaped areas not well maintained Landscaped areas well maintained and free of litter.
  • Clean canopy decals fascia decals and replace if damaged
  • Remove excessive rust, dirt and/or peeling paint
  • Address any noticeable damage
  • Clean underneath the canopy, replace any lights that are out and remove any peeling paint
  • Remove any unauthorized signage from canopy poles
  • Replace missing, damaged or fading/peeling channel letters; ensure they are left-justified
  • Replace canopy and building lights on a regular schedule; no more than two should be out at any given time
  • Clean and replace lighting fixtures on a regular schedule
Do: Location is well lit with functioning lights on the canopy and building exterior, Don't: Location is not well lit with functioning lights on the canopy and building exterior The location is well lit with functioning lights on the canopy and building exterior.
  • Clean and remove residue from gasoline fueling dispensers and valances
  • Make sure that dispenser is clean and presents the correct brand image
  • Replace broken dispenser hoses as necessary; no more than one hose should be out of order at any given time
  • Replace damaged or faded dispenser decals
Do: All gasoline fueling dispensers are clean, well maintained and in working order, Don't: Gasoline fueling dispensers are not clean or well maintained All gasoline fueling dispensers are clean, well maintained and in working order.
  • Stock credit card application holders with CITGO-approved messages
  • Replace credit card applications that are faded or water damaged
  • Replace damaged/missing credit card application holders as necessary; no more than one should be broken/missing at any given time
  • Contact your CITGO gasoline supplier to order replacement MDUs
  • MDU Installation Instructions
  • Ensure windshield caddies are available and well maintained at each fueling island
  • Make squeegees and paper towels available to all customers
  • Replace cleaning solution in windshield caddy frequently to ensure freshness
  • Replace damaged CRINDs; no more than one should be out of service at any given time
  • Ensure receipt paper is fully stocked
  • Ensure trash containers are available at each fueling island
  • Keep trash containers clean and well maintained; they should not be overflowing
  • Pick up and dispose of excess trash overflowing from trash containers
  • Ensure all outdoor signage reflects current CITGO promotions
  • Ensure all outdoor signage meets with CITGO image guidelines
  • Ensure building exterior is clean and free of dirt, grime, rust, etc.
  • Keep windows and sign frames clean
  • Repaint if exterior paint is peeling or faded
  • Ensure dumpster area is clean and free of dirt, grime, etc.
  • Pick up and dispose of excess trash overflowing from dumpster