To maintain consistency across the CITGO branded network, all POS systems are required to be compliant, and loyalty programs must function properly.
Starting January 1, 2024, monthly penalties starting at $500 will be incurred for each of the below non-compliant issues at individual locations.
POS Software Compliance - Verifone and Gilbarco and NCR
Loyalty/Mobile Program Compliance
Together, the CITGO Marketer and Retailer must ensure that programs function properly on their locations' POS. Failure to participate in and offer these programs may result in less-than-desirable consumer satisfaction, and starting January 1, 2024, non-compliant fees.
CITGO programs depend on well-maintained POS systems, including network-compliant software versions. These programs drive brand loyalty and must be administered consistently across the branded network. All CITGO-branded locations are required to update their POS systems to the latest version to ensure smooth operations, regulatory compliance, and enhanced customer experiences. To be a compliant CITGO branded location, loyalty configurations must also be active at POS-supported locations.
Locations that do not have a loyalty transaction for one full quarter will be mystery-shopped to validate functionality. Those that fail the mystery shop (the program does not function) will be fined $500/month for each failure beginning the following quarter. If the mystery shop succeeds, the location will not be penalized or shopped the following quarter.
Example 1: On January 15, 2024, POS software was updated at a location. However, the location no longer has an active mobile payment heartbeat. Therefore, this location will incur a $500 non-compliant fee for Loyalty for January, which will reoccur monthly until the issue(s) is resolved.
Example 2: On April 23, 2024, a location did not update its POS software nor was there a successful Club CITGO transaction in the first quarter. This location will incur a $1,000 fee for non-compliant POS software and non-compliant Loyalty fine for Club CITGO, which will reoccur monthly until the issue(s) are resolved.
If your location requires action to resolve a heartbeat or transaction issue, or to schedule your compliance upgrade, contact one of the below: