You can count on CITGO to bring you engaging advertising, loyalty promotions, local events and community relations designed to catch a customer's attention and drive them into your location. Once there, informative Point of Purchase (POP) signage at the pump and inside the store reminds your customers why they should keep coming back.
2026 Advertising Campaign
The successful “Good to Go” advertising campaign just keeps getting better. CITGO makes every road trip smoother with TOP TIER+™ TriCLEAN® gasoline and the everyday savings of Club CITGO®. Now in its fourth year, the campaign builds on what drivers love, with new comedic video and streaming radio spots showcasing TriCLEAN’s performance and the latest enhancements to the Club CITGO app. Whether outdoors or in-store, on air or across social media, rich media and digital display, our messaging keeps CITGO top of mind—helping drivers start every trip fully fueled and ready for whatever comes next.
To see all the creative videos CITGO has posted go to our YouTube Channel
POP – Brand Advertising
Once at your stores, four waves of POP will showcase distinct, brand-building messages designed to reinforce our key messages in your consumer's minds:
- Benefits of our quality TriCLEAN gasoline
- Everyday savings and mobile payment with Club CITGO
As always, POP installation will be conveniently handled for you by CITGO.
A Look at Your High-Potential Customers
Who are your high-potential customers? Our proprietary research continually analyzes the consumer landscape, noting changes in values, habits and attitudes that shape the behavior of the American gasoline/convenience store customer. CITGO has fine-tuned messaging to attract the younger audiences with the most potential for consumer growth:
Gen Z: Age 18-26
- Value openness and inclusivity
- Search out new shiny things that set them apart
- Environmentally and societally conscious
- Desire control and personalization
Millennials: Age 27-44
- Prioritize experiences over material possessions
- Foster a strong sense of community
- Customize for personalization
- Desire to keep up with emerging technology
Reaching Consumers
We'll push our key messages out to consumers via a strategic mix of advertising channels—POP, digital and streaming video, outdoor billboards, gas apps, streaming radio—as well as through special regional promotions and a heavy social media presence.
Media Channel Roles & Approach
Streaming Audio
- Leverage mass reach and intercept audiences when they are most likely on the go
- Align messaging during key drive seasons and times of day when audiences may be most receptive
Streaming Video/Digital Display
- Engage with audiences as they are consuming digital video content and incorporate data targeting to maximize media efficiencies and reach a more targeted audience
Gas/Nav. Apps
- Engage with drivers as they are planning drives and actively seeking fuel options during key time periods
Outdoor Advertising
- Reinforces video and audio messaging in areas within close proximity to CITGO locations
- Wayfinding will also be utilized as a tool to build visibility
Social Media
- Our social media calendar will be full of original posts, including those supporting all our key messages. We’ll engage with consumers, build excitement around our TOP TIER+ CITGO TriCLEAN gasoline, feature great deals, offer rewards and sweepstakes through the Club CITGO app and promote all the ways we’re fueling good and giving back in our local communities.
Engage with CITGO
Tag us in your posts with @FuelingGood any time you keep the good going in your communities. And use these hashtags to make sure we see—and help spread—your messages!
#CITGO#ClubCITGO#fuelinggood#TriCLEAN