Mark Your Calendar and Register for These Retailing Institute Webinars
These webinars are geared to help you with several important aspects of your business. Contact Charlie Kovacsik with any questions. Webinar dates, times and topics are subject to change.
View current webinars.
These webinars are geared to help you with several important aspects of your business. Contact Charlie Kovacsik with any questions. Webinar dates, times and topics are subject to change.
View current webinars.
2022 Webinars
June 14, 2022
EBT / SNAP Sales Opportunity by the Numbers
EBT / SNAP Sales Opportunity by the Numbers
If a store doesn't yet accept EBT, now is an ideal time to sign up as a SNAP retailer and take advantage of all the benefits EBT acceptance has to offer. Accepting EBT gives stores the opportunity to increase revenue. Consumers that use EBT, may also spend money on non EBT items. Learn more about why you should accept EBT and ways to increase program awareness.
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July 12, 2022
CITGO Business Growth Programs
CITGO Business Growth Programs
Successful convenience stores continue to innovate products and services in direct response to evolving customer preferences. CITGO develops programs and partnerships focused on supporting their unique needs. This webinar will look at several ways to drive customers to your locations based on their specific interests including the fuelServices app and the spirit pump program.
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August 9, 2022
Store Pricing Optimization
Store Pricing Optimization
With almost every product and supply category experiencing a cost increase, profit margins are getting squeezed to their narrowest in a long time. When is the right time to look at a price adjustment? How do you determine the new price? Hear tips on making your pricing re-evaluation and any necessary adjustments a success.
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Sept. 13, 2022
Feedback Loop: What you don’t know could kill your business
Feedback Loop: What you don’t know could kill your business
- Hear tips on receiving feedback from customers, employees and vendors
- Learn best practices on gathering feedback
- Discover what to do with it once you receive it
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Oct. 11, 2022
Employing a national treasure: Tips on recruiting in today's environment
Employing a national treasure: Tips on recruiting in today's environment
- Gain recruiting tips
- Explore where to find talent and how to place them in your organization
- Hear about the benefits of recruiting Veterans
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Nov. 8, 2022
Fleet: It’s good for YOUR business
Fleet: It’s good for YOUR business
- Learn surprising facts about Fleet accounts
- Understand the numbers and put dollars back into your store(s)
- Obtain tips on how to promote Fleet accounts
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Dec. 13, 2022
Upside: Growing with Loyalty
Upside: Growing with Loyalty
- Learn how Upside can enhance your loyalty portfolio
- Explore ways to expand your business' reach
- Hear what makes Upside different
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2021 Webinars
February 9, 2021
The NEW REALITY of C-Store Operations
The NEW REALITY of C-Store Operations
The pandemic has had a great impact on c-store operations. How did it impact sales? Who was able to grow? Who struggled? How did it change us, our staff, our daily store routines? How did it change what we track and measure? Hear stories from the front lines of your fellow CITGO operators around the country.
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March 9, 2021
Growing Foodservice Sales After COVID.
Growing Foodservice Sales After COVID.
Foodservice and restaurant businesses have not been the same since the COVID pandemic. What does the foodservice future look like in c-stores? What are the opportunities? How are independent chains growing food sales? Topics include curbside pickup, delivery, and more.
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April 13, 2021
Store Reset Boot Camp & Inventory Reality-Check
Store Reset Boot Camp & Inventory Reality-Check
Successful operators ensure that the store offering is relevant and moving. That could mean resetting the beverage cooler at least once a year, if not more often. But what about the rest of the store? You may ask your wholesaler to handle the reset and re-tag shelves, but there is more to it. It’s all about getting customers to notice what you have. Proper preparation for a store reset can make a big difference on your sales. Hear tips from recent store resets that have generated significant sales progress.
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May 11, 2021
Expert Online Media & Marketing Tips
Expert Online Media & Marketing Tips
Communication is key in sales. Getting your message out to your customers is half the game. Learn what a guest retailer expert says it takes to make those communications effective in delivering results.
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June 8, 2021
Make Your On-Site Message Heard:
Store Signs & Graphics for Independent Operators
Make Your On-Site Message Heard:
Store Signs & Graphics for Independent Operators
Does your signage and store presentation look like an afterthought or a first-class business? You do not need a big advertising budget to elevate your store appeal and image. Learn how to leverage freelance talent and other cost-effective resources.
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July 13, 2021
Driving Fuel Gallons with Non-Fuel Business
Driving Fuel Gallons with Non-Fuel Business
Lockdowns resulted in a huge dip in miles driven; often resulting in a decrease of gallons pumped. While some focus shifted to inside-store business, learn how clever independents continue driving fuel gallons despite the challenging environment.
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August 10, 2021
Loyalty Programs for Independent Operators
Loyalty Programs for Independent Operators
Learn what options are available to small, independent operators to leverage loyalty benefits with both customers and vendors.
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September 14, 2021
New Business Models for C-Stores
New Business Models for C-Stores
You may have seen interesting business pairings with c-store operations: pharmacies, check-cashing…even gambling centers! What are newer, cutting-edge businesses emerging as part of the convenience store model? See who is testing out lucrative new approaches.
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October 12, 2021
Next Gen CLUB CITGO©
Next Gen CLUB CITGO©
We all recognize the little spinning wheel on our phones when our installed apps are updating periodically. Loyalty and store clubs are no different, they continue to improve and advance. And that’s true for CLUB CITGO. Improved functionality and ease-of-use are only part of the update. Learn what NEW options are available to help you grow store sales.
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November 9, 2021
Mobile Payments: An Opportunity for CITGO Independents
Mobile Payments: An Opportunity for CITGO Independents
The era of the "mobile wallet" has changed the payment card landscape. Are you taking advantage of it? Your customers certainly are. Learn how CITGO operators are leveraging these payment options and what is available to you as a CITGO independent operator.
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December 14, 2021
Business Building “To Do List” for 2022
Business Building “To Do List” for 2022
The end of the year signals the time to wrap up planned projects and formulate strategic plans for the new year. Corporate and overall goals are important, but how are you ensuring these priorities are effectively communicated to your store teams? Learn how top "TO DO" items can be used to help get your team energized to build up business in the next year.
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2020 Webinars
February 9, 2020
The NEW REALITY of C-Store Operations
The NEW REALITY of C-Store Operations
The pandemic has had a great impact on c-store operations. How did it impact sales? Who was able to grow? Who struggled?
How did it change us, our staff, our daily store routines? How did it change what we track and measure? Hear stories
from the front lines of your fellow CITGO operators around the country.
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March 10, 2020
Growing Your Business
with Google Maps
Growing Your Business
with Google Maps
More than 158 million people use Google Maps at least once per day. If you think Google Maps is just for
directions, you need to see this webinar! This emerging tool has the power to drive your store sales. We
will show you how.
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April 14, 2020
Why a Convenience Store Job
is for YOU!
Why a Convenience Store Job
is for YOU!
This unique webinar is designed to provide you with a recorded copy that you can play during potential
employee
interviews. The recorded webinar shows the convenience store industry in a new light, many opportunities
for growth, and
a special connection to the local community. Learn how to build interest for them to say “yes” to your job
offer.
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May 12, 2020
Pump to Store: Converting Fuel Customers To Shop Inside
Pump to Store: Converting Fuel Customers To Shop Inside
Always an on-going opportunity, learn what is a good “conversion rate”, and know the latest tactics and
approaches
retailers around the country use to drive fuel customers inside the store.
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June 09, 2020
Creative Ways to
Grow Lottery Business
Creative Ways to
Grow Lottery Business
Lottery is an important part of your business. Learn ways you can grow your lottery sales by engaging your customers and
making simple store updates.
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July 14, 2020
Ideas to Set Your C-store Apart
from Others
Ideas to Set Your C-store Apart
from Others
What is your differentiator? Are you blending in? See what c-stores around the country are doing to
capture customers and get noticed against competition.
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August 11, 2020
The Challenge of
Store Leadership
The Challenge of
Store Leadership
Most effective store managers are more than “task managers”. This webinar will provide key practical
habits and rules
strong managers use to successfully lead and develop a store team. And yes, some of these involve mobile
phone
etiquette!!!
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September 08, 2020
The "New Rules"
of Labor Scheduling
The "New Rules"
of Labor Scheduling
Many changes in the labor force are causing operators to re-evaluate how store coverage is structured. You might ask
yourself, "what are the best ways to improve scheduling, should I use flexible shift start and end times, how soon
should I post the schedule and how should I handle schedule changes?" Hear what's working and what's not.
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October 13, 2020
Recruiting Winners
Recruiting Winners
Are there any “winners” left on the unemployment lines? With so much competition for retail jobs, where
are the winning candidates? Hear how to get their attention and what you need to do to keep the winners.
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November 10, 2020
Promotion & Marketing
"Superstars" from 2020
Promotion & Marketing
"Superstars" from 2020
See and hear what promotions and marketing tactics worked for operators in 2020. Learn who did it and what
results were generated.
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December 08, 2020
Community Connection:
Being Local
Community Connection:
Being Local
Your store's location is more than an address. It is a community. But an address alone does not make a
local connection. See how the best operators are making the connection!
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