2021 Webinars

The pandemic has had a great impact on c-store operations. How did it impact sales? Who was able to grow? Who struggled? How did it change us, our staff, our daily store routines? How did it change what we track and measure? Hear stories from the front lines of your fellow CITGO operators around the country.

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Foodservice and restaurant businesses have not been the same since the COVID pandemic. What does the foodservice future look like in c-stores? What are the opportunities? How are independent chains growing food sales? Topics include curbside pickup, delivery, and more.

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Successful operators ensure that the store offering is relevant and moving. That could mean resetting the beverage cooler at least once a year, if not more often. But what about the rest of the store? You may ask your wholesaler to handle the reset and re-tag shelves, but there is more to it. It’s all about getting customers to notice what you have. Proper preparation for a store reset can make a big difference on your sales. Hear tips from recent store resets that have generated significant sales progress.

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Communication is key in sales. Getting your message out to your customers is half the game. Learn what a guest retailer expert says it takes to make those communications effective in delivering results.

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Does your signage and store presentation look like an afterthought or a first-class business? You do not need a big advertising budget to elevate your store appeal and image. Learn how to leverage freelance talent and other cost-effective resources.

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Lockdowns resulted in a huge dip in miles driven; often resulting in a decrease of gallons pumped. While some focus shifted to inside-store business, learn how clever independents continue driving fuel gallons despite the challenging environment.

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Learn what options are available to small, independent operators to leverage loyalty benefits with both customers and vendors.

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You may have seen interesting business pairings with c-store operations: pharmacies, check-cashing…even gambling centers! What are newer, cutting-edge businesses emerging as part of the convenience store model? See who is testing out lucrative new approaches.

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We all recognize the little spinning wheel on our phones when our installed apps are updating periodically. Loyalty and store clubs are no different, they continue to improve and advance. And that’s true for CLUB CITGO. Improved functionality and ease-of-use are only part of the update. Learn what NEW options are available to help you grow store sales.

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The era of the "mobile wallet" has changed the payment card landscape. Are you taking advantage of it? Your customers certainly are. Learn how CITGO operators are leveraging these payment options and what is available to you as a CITGO independent operator.

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The end of the year signals the time to wrap up planned projects and formulate strategic plans for the new year. Corporate and overall goals are important, but how are you ensuring these priorities are effectively communicated to your store teams? Learn how top "TO DO" items can be used to help get your team energized to build up business in the next year.

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